![Brothers Sukhinder and Rajbir Singh toast millions from sale of The Whisky Exchange to Pernod Ricard | Business | The Times Brothers Sukhinder and Rajbir Singh toast millions from sale of The Whisky Exchange to Pernod Ricard | Business | The Times](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2Fca19426c-1aec-11ec-8d6d-67649e90fafa.jpg?crop=5616%2C3159%2C0%2C293&resize=1200)
Brothers Sukhinder and Rajbir Singh toast millions from sale of The Whisky Exchange to Pernod Ricard | Business | The Times
![The drinks industry's been a very late adapter to e-commerce" - Just Drinks speaks to The Whisky Exchange joint-MD Sukhinder Singh - Just Drinks The drinks industry's been a very late adapter to e-commerce" - Just Drinks speaks to The Whisky Exchange joint-MD Sukhinder Singh - Just Drinks](https://www.just-drinks.com/wp-content/uploads/sites/29/2021/09/twe-black.jpg)
The drinks industry's been a very late adapter to e-commerce" - Just Drinks speaks to The Whisky Exchange joint-MD Sukhinder Singh - Just Drinks
![Pernod Ricard Goes All-in on DTC with Acquisition of Leading Online Spirits Retailer 'The Whisky Exchange' - Distillery Trail Pernod Ricard Goes All-in on DTC with Acquisition of Leading Online Spirits Retailer 'The Whisky Exchange' - Distillery Trail](https://www.distillerytrail.com/wp-content/uploads/2021/09/Pernod-Ricard-Pernod-Acquires-Online-Alcohol-Retailer-The-Whiskey-Exchange-Cover-1.jpg)