![Matt Navarra on Twitter: "Bad news, social media managers... Facebook is changing how it calculates organic impressions meaning it will likely show a decline. Changes rolling out between Oct 17 - 28 Matt Navarra on Twitter: "Bad news, social media managers... Facebook is changing how it calculates organic impressions meaning it will likely show a decline. Changes rolling out between Oct 17 - 28](https://pbs.twimg.com/media/EHGs3uEXUAAxshP.jpg:large)
Matt Navarra on Twitter: "Bad news, social media managers... Facebook is changing how it calculates organic impressions meaning it will likely show a decline. Changes rolling out between Oct 17 - 28
Do you know what are impressions? How they are measured? What is viewability and why do we measure data?
![Impression Management Theory & Examples | What is Impression Management? - Video & Lesson Transcript | Study.com Impression Management Theory & Examples | What is Impression Management? - Video & Lesson Transcript | Study.com](https://study.com/cimages/videopreview/impression-management-in-sociology-theory-definition-examples_113968.jpg)